US market analysis of equipment for conveying, filtering and pumping contaminated metalworking fluids and chips for a medium-sized German machinery manufacturer

Requirements

A German machinery manufacturer plans to establish its own subsidiary in the USA. A comprehensive market analysis, including a detailed examination of the competitive landscape, is intended to provide the basis for this decision.

DTO approach

The project design and next steps were defined in an on-site workshop with the client. In addition to secondary research, 65 interviews were conducted with competitors, users, dealers, associations and other market experts. The findings were used to derive recommendations for action.

Results

The machinery manufacturer received a market analysis tailored to its needs, including strategy consulting. Total market volume, competitors and their market shares, trends, sales structures, location recommendations and further data were presented to the client. Building on these findings, DTO developed and implemented a market-entry strategy in collaboration with the client.

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