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Many industrial companies already export machinery, components, systems, software or technical services. Yet export experience and export success do not automatically lead to lasting success in a target market.
Industrial companies know their main competitors from tenders, customer discussions, trade fairs and online research. A useful B2B competitive analysis looks beyond product lists, references and prices.
Many technical products start with a good idea: a more efficient machine, a precise component, a digital solution or an additional industrial service. Turning that idea into market success takes more than technology.
How large is your market really? For new products, digital solutions, international target markets and additional industry applications, assessing B2B market potential takes more than a headline figure.
Every market is different - and yet certain patterns repeat themselves. Across many projects it has been shown that it is not the largest amount of data that makes the biggest difference, but rather the quality of the question, …