BEST PRACTICE
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In our latest best practices, we show you tried-and-tested recipes for success, practical solutions and valuable lessons learnt directly from real-world experience.

Competitive analysis in B2B: More than just comparing prices
Many industrial companies know their most important competitors. Sales encounters them in tenders, customers name them in conversations, they are visible at trade fairs and products, services and refe...
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Go-to-Market Strategy for Technical Products: Why Technology Alone Does Not Sell
Many technical products are the result of a good idea: a more efficient machine, a more precise component, a digital solution, a new system concept or a complementary service for industrial applicatio...
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B2B Internationalisation: Why Export Success Does Not Automatically Mean Market Success
Many industrial companies are already active internationally. They supply machines, components, systems, software or technical services to various countries and have export experience. But export succ...
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Recognizing market potential in B2B: How big is your market really?
Sooner or later, many industrial companies ask themselves the same strategic question: How big is our market really? Especially when it comes to new products, digital solutions, international target m...
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