• Automotive Markets EN
    Automotive Markets

Automotive Market Research: Actionable Insights for Long-Term Growth

In today’s rapidly evolving automotive sector, making informed strategic decisions is crucial. At DTO, we provide comprehensive automotive market research that helps you understand the dynamics of the global automotive industry. From traditional vehicles to electric and hybrid innovations, our research enables you to anticipate trends, monitor competitors and optimize your business strategies. With our expertise, you gain actionable insights that drive efficiency, profitability and long-term growth.
Individual market analysis for:

 

  • Automotive suppliers
  • Automobile manufacturers
  • Automotive-related services
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Contact us now to get a head-start in your industry

Mr. Rickmer Görner

Head of Industry

Email: rickmer.goerner@dto-research.com
Phone: +49 211 / 179 660-14

The Automotive Industry Landscape

The global automotive industry is undergoing significant transformation, driven by rapid technological advancements, evolving consumer preferences, and increasingly stringent regulatory pressures.

 

Our automotive market research covers every aspect of this evolving industry landscape: from established OEMs and suppliers to emerging mobility solutions, including autonomous driving technology, connectivity as well as innovative vehicle architectures. Understanding these structural shifts is essential for identifying growth opportunities, mitigating risk and positioning your company strategically. With DTO, you gain a comprehensive, data-driven view of the automotive sector, enabling more informed decisions for investments, partnerships and product development.

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Get an all-in-one overview of the EV revolution, policy impact, and market responses in Europe and beyond.

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1,510

1,510

Performed
Projects
150

150

Satisfied
Customers
50

50

Committed
Employees
5

5

Global
Locations
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Looking Ahead: The Future of Automotive Markets

The future of automotive will be defined by rapid technological change, electrification and new mobility solutions. Companies that adapt early will not only survive but thrive in the evolving environment.


Key trends shaping the future include:

  1. Electrification and hybrid technologies driving sustainable mobility.
  2. Digital transformation across the value chain, from production to customer experience.
  3. New revenue models, such as subscription-based mobility services and shared vehicle concepts.
  4. Global supply chain shifts, creating both risks and opportunities for strategic partnerships.

Our automotive market research studies help you anticipate these changes, understand their implications for your business and design strategies that align with your long-term growth goals.

DTO’s Automotive Market Research Services

At DTO, we combine industry knowledge, innovative research methods and actionable insights to deliver tailored solutions for the automotive industry. Our services are designed to help you understand market dynamics, improve decision-making and stay ahead in a rapidly evolving environment.
Detailed evaluations of key OEMs, suppliers as well as technology companies to identify strategic gaps and opportunities.
With these services, you gain a clear view of the automotive landscape and the tools to navigate change successfully.

Studies Completed in the Automotive Industry

We have conducted a large number of national as well as international studies in the automotive industry:

Automotive Supplier Industry

World70%
National30%

Automotive-related Service Industry

World50%
National50%

Automobile Manufacturers

World90%
National10%
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Automotive Market Research: Clear Insights, Smart Decisions & Stronger Growth

Selecting the right partner for your automotive market research study is critical if you want to transform raw data into real strategic advantage. At DTO, we go beyond numbers and charts. We equip you with actionable intelligence that helps you make the right decisions for both today and the future of automotive.
Deep industry expertise:

Deep industry expertise:

From European OEMs to global technology companies and specialized suppliers, we have worked with a wide spectrum of players. This expertise allows us to understand the nuances of the automotive value chain, regulatory challenges and emerging technologies such as electric vehicles and connected mobility.
Customized research design:

Customized research design:

We know that no two companies face the same challenges. That is why each of our projects is tailored to your unique requirements, whether you are an OEM looking for competitive benchmarking, a supplier analyzing your role in the value chain or a technology company evaluating new mobility solutions.
Comprehensive methodologies

Comprehensive methodologies

We combine qualitative and quantitative research methods to provide a 360-degree view of the automotive industry. From in-depth interviews with decision-makers and surveys among fleet buyers to advanced data modeling and market simulations, our methodologies ensure that every study covers all relevant perspectives.

Actionable insights

Actionable insights

Research alone is not enough, it must lead to decisions and impact. At DTO, we focus on delivering strategic recommendations that can be directly implemented. Whether it is identifying growth opportunities, evaluating the potential of electric vehicles or adapting your pricing and product strategies, we translate complex research findings into clear action points.
From value chain analyses to competitor benchmarking, our automotive market research services cover the full spectrum of your needs. If you are looking for a partner that combines industry expertise with actionable recommendations, our team ensures your decisions are backed by data, precision and market foresight. Contact us today to discuss your project.

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