Market data instead of gut feeling: DTO launches B2B ready-made market studies
DTO’s B2B ready-made market studies provide orientation in dynamic markets. The studies address current questions, distill market data into clear findings and can be purchased as standalone research products. At the same time, they serve as an entry point for more in-depth product-, sales- or market-specific analyses.
Orientation in fast-moving markets
Markets are changing rapidly, decision cycles are becoming shorter and priorities are shifting. This makes it all the more important to capture developments and test assumptions against robust data: What is occupying decision-makers? Which topics are gaining relevance? And where do perception and the actual market situation diverge?
“A good first contact needs relevance. When we start a conversation with a robust data point or a genuine market observation, the quality immediately changes - fewer claims, more substance and a clear reason to go deeper.”
Rickmer Görner | Head of Industry
DTO Insights: research, contextualize, set the agenda
The topics do not emerge at the drawing board. The DTO Insights teams actively research markets and industries, monitor changes and identify questions of concrete relevance to decision-makers. Study ideas arise from project experience, recurring client questions and exchanges with industry experts. In this way, current topics are identified early and translated into robust research approaches.
“Many relevant follow-up questions only arise once an initial robust data set is available. That is precisely why we see ready-made market studies as an entry point: They provide orientation and at the same time show where a deeper look at products, sales or individual market segments is worthwhile.”
Kai Wichelmann | Senior Manager
Which topics and target groups are in focus?
The range of topics extends from market volumes, market potential, market development and pricing to competitive intelligence, customer clusters, buying centers, product requirements and trends. Depending on the research question, relevant B2B stakeholders are included - from technical specialists to strategic purchasing managers. In terms of content, DTO addresses a variety of industrial sectors such as automotive, machinery and energy.
Ready-made market studies as a bookable entry point
The B2B market studies are standalone research products available for purchase. They give companies a fast and well-founded entry into a relevant market or industry topic without first having to set up an individual research project. The real leverage often lies in the follow-up questions: Which target groups are particularly attractive? How are customer requirements changing? Which sales approaches work, and where are the product or market opportunities? For prospective clients, the proprietary study thus becomes a concrete starting point for individual market analyses, customer surveys, competitive analyses or sales-focused research projects.
From data point to dialogue
The studies therefore fulfil two functions: They deliver robust insights and create a compelling first contact. Conversations can build on a relevant observation, a key figure or a clear thesis. Research becomes a conversation opener - and the first data point becomes a precise question for further exploration.
You can find our ready-made market studies and further information here.