Market analysis

Market analyzes provide a good insight into the market and industry context, especially in the B2B segment. Customers, products, competitors and other important market players or factors are usually taken into account here. Market analyzes are carried out, for example, when a strategic adjustment is pending, a market entry is being prepared, ideas for new marketing and sales campaigns are being sought or new products are to be developed.

That is why market analyzes and industry analyzes are becoming increasingly important in business practice. While they are already often standard in the B2C sector, market analyzes are now becoming increasingly important in special B2B segments.

DTO is an internationally operating market research and consulting company with a focus on B2B market research and strategies. Our core competencies include analyzing competitors, market potential, customers and suppliers as well as trends and markets in over 100 countries worldwide.

In addition to carrying out customized analyses, we support our customers in planning and implementing market-specific strategies for business improvements in existing markets as well as strategies for penetrating and developing new market potential.

Market analyzes can be imagined as a puzzle that results from the analysis activity and only when put together provides a complete market picture. Essentially, an intelligent mix of primary survey and secondary research should be chosen. You usually quickly reach limits when it comes to the availability of secondary sources. That is why it is necessary to conduct interviews with experts and decision-makers, especially in non-transparent B2B and industrial markets. These can be suppliers, (potential) customers, competitors or associations or research institutions or dealers. Aspects that market analyzes usually include are, for example, market volumes, market potential, market development, market prices, competition and competitor information, information on customer clusters, buying centers or product requirements or product trends. Of course, these aspects can be expanded or narrowed down depending on operational needs. We are often asked who should carry out a market analysis. Some companies hire interns or support university theses and research projects. In fact, this work can provide good initial insights. However, many business decision-makers underestimate the strategic importance of market information. You can compare this a little with going to the doctor. There are also medical students, general practitioners and specialists here. Every company must be clear about whether it wants to rely on professionals to diagnose market-specific issues or undertake a cost-effective experiment. Ultimately, of course, it also depends on the goals that a company wants to achieve with a good market analysis. On this basis, a well-considered and reasoned decision should be made. At DTO, we have specialized in creating professional market and competitive analyzes for over 10 years. We would be happy to advise you free of charge and without obligation about the possibilities and opportunities associated with a professional market analysis.