Professional articles

In recent years, sustainability has increasingly become a predominant topic in the public debate. But what is sustainability actually? There is no uniform definition, at least in ...

Sustainability as a competitive advantage

It is no surprise that automotive suppliers or companies within the German automotive industry are currently tackling a multitude of challenges. The German automotive industry is experiencing ...

How trends influence current industry developments and impact company strategies- A case study of the German automotive industry

The topic of e-commerce is not new, but it is a frequent and recurring trend topic in headlines and is heralded as "the great future change in sales processes".

E-commerce: New shopping behavior and new forms of business relationships