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Sustainability as a competitive advantage? Why companies should act now!

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Published: 16 June 2021

In recent years, sustainability has increasingly become a predominant topic in the public debate. But what is sustainability actually? There is no uniform definition, at least in ...

Sustainability as a competitive advantage

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How trends influence current industry developments and impact company strategies- A case study of the German automotive industry

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Published: 02 June 2021

It is no surprise that automotive suppliers or companies within the German automotive industry are currently tackling a multitude of challenges. The German automotive industry is experiencing ...

How trends influence current industry developments and impact company strategies- A case study of the German automotive industry

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E-commerce: New shopping behavior and new forms of business relationships

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Published: 17 May 2021

The topic of e-commerce is not new, but it is a frequent and recurring trend topic in headlines and is heralded as "the great future change in sales processes".

E-commerce: New shopping behavior and new forms of business relationships

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