DTO · EN
In dynamic markets, strategic decisions are the key to success. But are these decisions based on well-founded facts or on assumptions? This is where management consulting based on market research comes into its own. This synergy combines in-depth data analysis with strategic foresight and enables companies to achieve real competitive advantages and sustainably strengthen their competitiveness. The combination of research and consulting is more than the sum of its parts: it translates pure data into tangible insights and concrete recommendations for action. This is exactly where DTO comes in: As your partner for tailored market research and consulting solutions, we help you ask the right questions, collect relevant data, gain in-depth insights and derive targeted, successful strategies from them. Get advice now
Many companies are faced with a choice: should they hire a classic strategy consultancy or a pure market research institute? Both approaches have their justification, but when viewed in isolation they often have their limits. Undoubtedly, a high level of strategic competence is crucial for targeted advice. But without deep-rooted, self-conducted and tailored market research, there is a risk that recommendations will be based on industry benchmarks or theoretical models that do not fully capture the specific reality of your market and customers. Decisions may then be based on assumptions instead of valid data. Market research companies provide valuable data and market analysis. But their work often ends with the presentation of the results. There is no decisive translation of this database into concrete, strategic decisions and recommendations for action for your business model or your marketing strategies. “Data graveyards” are created with no direct strategic benefit. The solution lies in intelligently linking both worlds. Feature Pure market research Market research + consulting (DTO approach) Pure strategy consulting Focus Data collection, analysis, reporting Data -> Insights -> Strategy -> Action Strategy development, process optimization, transformation Basis primary/secondary data Tailored primary/secondary data + industry expertise Industry knowledge, benchmarks, models, possibly purchased data Result Data reports, market analyzes Actionable insights, concrete recommendations for action, strategy adjustment Strategy concepts, roadmaps, organizational models Customer centricity High (for customer research) Very high (integration of customer/market view into strategy) Medium to high (depending on project focus) Risk Data is not used strategically Low (through integrated approach) Recommendations may not match market/customer reality Ideal for... Targeted information needs, market observation Well-founded strategic decisions, sustainable competitive advantages Large transformation projects, pure strategy questions
Undoubtedly, a high level of strategic competence is crucial for targeted advice. But without deep-rooted, self-conducted and tailored market research, there is a risk that recommendations will be based on industry benchmarks or theoretical models that do not fully capture the specific reality of your market and customers. Decisions may then be based on assumptions instead of valid data.
Market research companies provide valuable data and market analysis. But their work often ends with the presentation of the results. There is no decisive translation of this database into concrete, strategic decisions and recommendations for action for your business model or your marketing strategies. “Data graveyards” are created with no direct strategic benefit. The solution lies in intelligently linking both worlds. Feature Pure market research Market research + consulting (DTO approach) Pure strategy consulting Focus Data collection, analysis, reporting Data -> Insights -> Strategy -> Action Strategy development, process optimization, transformation Basis primary/secondary data Tailored primary/secondary data + industry expertise Industry knowledge, benchmarks, models, possibly purchased data Result Data reports, market analyzes Actionable insights, concrete recommendations for action, strategy adjustment Strategy concepts, roadmaps, organizational models Customer centricity High (for customer research) Very high (integration of customer/market view into strategy) Medium to high (depending on project focus) Risk Data is not used strategically Low (through integrated approach) Recommendations may not match market/customer reality Ideal for... Targeted information needs, market observation Well-founded strategic decisions, sustainable competitive advantages Large transformation projects, pure strategy questions
At DTO, we believe in a holistic approach. For us, market research is not an end in itself, but rather the sound foundation for successful management consulting. Our philosophy is based on inseparably combining precise data collection and in-depth data analysis with strategic thinking. We do not deliver standard solutions, but rather develop tailor-made solutions that are tailored precisely to your goals and your industry. Our proven process ensures that research leads to results: 01 It starts with understanding your specific challenge and goals. Together we define the key questions and develop a research design that provides the necessary insights. Here we lay the basis for a targeted concept. 02 Whether qualitative (e.g. in-depth interviews with industry experts) or quantitative (e.g. large-scale online surveys), we choose the methodology that best suits your question. We use modern and innovative data collection techniques to create a valid and meaningful database. 03 Pure data is worthless without interpretation. Our consultants and analysts use advanced analysis methods to recognize patterns, uncover connections and extract the truly relevant insights from the flood of data. This is where understanding arises – the basis for smart decisions. 04 This is the core of our consulting approach: We translate the insights we gain into clear, implementable strategic decisions and recommendations for action. We not only show you what is happening, but also what needs to be done to achieve your goals - be it marketing strategies, business models or customer focus. 05 If you wish, we can also support you in implementing the recommended measures and help you measure success using relevant KPIs.
The combination of market research and management consulting is a powerful management tool that brings strategic advantages in many areas: Market entry strategies: In-depth analysis of target markets, competition and potential for successful expansion. Find out more about our expertise in market entry strategies Product development & innovation: Identification of customer needs and market opportunities for successful new products or services. Customer satisfaction & CX (Customer Experience) optimization: Deep understanding of the customer journey to increase customer satisfaction and loyalty - an important success factor for every customer-centric company. Competitor analysis & positioning: Clear view of the strengths and weaknesses of the competition to sharpen your own profile and achieve a sustainable competitive advantage. Marketing strategies & sales optimization: Data-supported optimization of marketing campaigns, pricing strategies and sales approaches. (Optional) Employee Experience Management: Analysis of employee satisfaction and loyalty to strengthen the employer brand (internal – external).
If you choose DTO's integrated approach, you will benefit in several ways: ✓ Sound business decisions Strategies are based on valid data and insights, not on assumptions. ✓ True customer focus You understand your customers and the market deeply and can optimally align your offer (CX). ✓ Sustainable competitive advantage You identify and exploit opportunities that remain hidden to others. ✓ Risk minimization Strategic initiatives are launched on a solid information basis. ✓ Efficient use of resources Budgets and capacities are used in a targeted manner. ✓ Measurable success Clear key figures show the progress and ROI of your investment. DTO not only provided us with excellent market data, but helped us translate it directly into an actionable growth strategy. That was the crucial difference.
Selecting the right consulting company or market research institute is crucial. Pay attention to the following criteria: Proven expertise: Does the partner have experience in market research and strategic consulting? Industry experience: Does the consultant understand the specific challenges of your industry? Methodological competence: Does the institute master both qualitative and quantitative methods and uses modern techniques? Target group understanding: Does the partner have experience with medium-sized companies or the specific requirements of corporate structures? Methodological competence: Does the institute master both qualitative and quantitative methods and uses modern techniques? Transparency & Communication: Is the process clear, communication open and are you regularly involved? Tailor-made solutions: Does the partner offer individual approaches or standard packages? DTO meets these criteria. We are an independent institute with many years of expertise and a team of experienced consultants and analysts. We do not offer standard off-the-shelf solutions, but rather develop comprehensive, tailor-made concepts - from conception to strategic recommendations. We offer market research that is controlled in a targeted manner to optimally support your business decisions.
Stop poking around in the fog. Use the power of the combination of market research and management consulting to gain a clear view and achieve your strategic goals. DTO is your experienced partner for informed, data-driven strategic decisions. Let's find out together how we can advance your business with tailored insights. Request a non-binding consultation
What is the difference between market research and management consulting? Market research focuses on the systematic collection, analysis and interpretation of data about markets and consumers. Management consulting focuses on developing strategies and solutions for business challenges. DTO combines both: We use sound market research as a basis for practical strategic advice. What methods does DTO use? Depending on the question, we use a wide range of qualitative (e.g. expert interviews, focus groups) and quantitative methods (e.g. online surveys, conjoint analyses, data analysis of existing data). We always choose the methodology that provides the best insights for your specific situation. How long does a typical market research consulting project take? The duration depends heavily on the scope and complexity of the question. Smaller projects can take a few weeks, comprehensive strategic analyzes can take several months. We set a clear timeline at the start of every project. Is this approach also suitable for medium-sized companies? Absolutely. Medium-sized companies in particular benefit from our tailored approach, as we use resources efficiently and focus on the most relevant issues to ensure a high ROI. How does DTO ensure the implementability of the recommendations? Our consultants have practical management and industry experience. We do not develop theoretical concepts, but rather concrete, realistic recommendations for action, which we can also support during implementation if desired. How much does a DTO consultation cost? Since every question is individual, we create tailor-made offers. The costs depend on the extent of market research and consulting required. Contact us for a non-binding initial consultation and an individual offer. Does DTO work industry-specific? Yes, we have extensive industry experience in many sectors (e.g. IT & Telecommunications, Automotive, Healthcare, Consumer Goods). Our industry experts ensure that we understand your specific challenges.