International market analysis of air intake systems for power plant turbines for a German plant engineering company

Requirements

An international plant engineering company specialising in air intake systems for power plants commissioned a market and competitor analysis in 12 countries worldwide. The project aimed to determine sales potential and map the competitive landscape for intake systems used in gas turbines for power generation.

DTO approach

The key research questions were discussed in an on-site workshop. The main focus was on defining the principal competitors and reviewing individual assumptions about the competition. Company data was analysed and market activities were examined using secondary sources. Targeted expert interviews with competitors, associations, system integrators and other market experts provided important information that had been missing.

Results

The overview of the market and competitive landscape, together with the calculated sales potential, enabled the plant engineering company to develop its strategic direction with DTO. This helped the client gain a significant competitive advantage and substantially increase its market share over the following years.

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