DTO · EN
Knowledge about markets and regions, customers and competitors can be an important factor in a company's strategy. However, unlike many product and service markets aimed at consumers, more complex industrial markets offer little freely available market information. Many companies, particularly small and medium-sized businesses, also lack professional, systematic knowledge management. Our workshop ‘B2B and industrial market research done right’ provides insights and examples of best practice to show you how to systematically collect market information for your company and use it strategically. You will also learn how to recognise high-quality market information, which methods suit your business, and which activities you can carry out internally or should outsource.
Our training is aimed at product managers, sales professionals, marketing managers, in-house market researchers, business development teams and anyone involved in generating or using data within a company. The programme is tailored to the specific requirements of B2B and industrial markets.
The next training session will take place at DTO on 5 September and is limited to seven participants.
Workshop content:
- Introduction to B2B and industrial market research
- Good data, bad data: where can I find reliable sources of information?
- Study design and approach: how do I get started, and which methods suit my project?
- Preparing market and competitor analyses, including practical exercises
- Real examples of market analyses in B2B and industrial markets
- Exercises and case studies: focus groups and structured interviews
- Outlook: market analyses as a foundation and integral part of corporate strategies
Duration: approximately 8 hours
Your investment: €795, including seminar materials and catering
Maximum number of participants: 7
For more information about DTO's workshops, please call +49 211 17 96 60 - 0. In addition to open seminars, we also offer exclusive in-house training for companies.