Social bots and their influence

While public debate focuses on social bots and their influence on political opinion, conversational business is emerging as a new trend in marketing and customer communication with enormous potential for practical applications.

At its core is automated communication that can be scaled as required while remaining tailored to individual customers. These tools are known as chatbots. Unlike social bots, chatbots typically operate openly and do not conceal the sender of their messages.

Prof. Dr. Dr. Dietmar Janetzko is Professor of Business Informatics and Business Process Management at Cologne Business School and one of the leading experts in automated communication. He heads the Conversational Business division at DTO Research. We help you develop a strategy for conversational business tailored to your needs, focusing on the following questions:

Detailed information on this topic is available at: www.dto-conversational.de

• Which communication processes in your company can usefully be automated?
• What development path is recommended when introducing automated communication?
• What does the market for tools, systems and services look like? Which criteria should guide their selection?
• How can you integrate automated communication with other business processes?
• How can you increase acceptance of automated communication? How can you evaluate your automated communication processes?
• How should you respond to your competitors' automated communication? What should you do if automated communication is used to attack your company?

Or contact us directly: Tel. +49 (211) 179 660 - 0 info@dto-research.de