Central European customer analysis in the segment of intralogistics for an international manufacturer of automation solutions

Specifications

One of the world’s leading manufacturers of automation solutions for intralogistics aims to analyse how its customers perceive its products and the company as a supplier. These customers are divided into clearly defined industry segments, which are examined individually and compared with one another.

DTO approach and procedure

All dimensions of customer perception relevant to the product solutions were identified in a preliminary study and categorised using independent assessment criteria. Market experts with technical knowledge and procurement expertise, such as logistics managers, evaluate and rank these criteria. The resulting needs profile provides the basis for comparing the most relevant competitors with the client.

Results

Across seven survey waves, an average of 70 individual competitor assessments per wave were collected and statistically analysed. The result is a detailed, up-to-date and statistically robust understanding of competitors’ strengths and weaknesses and the needs of future customers.

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