Global market potential analysis for a German manufacturer of surgical devices and consumables

Specifications

The client plans to enter new national markets with its existing product portfolio and in cooperation with a newly acquired subsidiary. To provide a sound basis for its future direction, a qualitative market analysis compares all industrialised countries and financially strong healthcare systems.

DTO approach and procedure

An international project team analysed 45 national healthcare systems, including the USA, China and Brazil, at native-speaker level, examining relevant key figures and market access conditions. An interim workshop narrowed the potential export countries to a core group, which was then analysed in greater depth with a focus on country-specific market entry strategies. Finally, the findings were discussed in a strategy workshop and translated into a detailed action plan.

Results

The client received a picture of the global medical market in the form of individually tailored market data. This provided greater confidence in strategic decision-making, which DTO supported through implementation with lasting impact.

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